Is Mazda a Luxury Brand?

You’re in the right place if you’ve been wondering, Is Mazda a luxury brand? When considering luxury car brands, names like BMW, Mercedes-Benz, and Audi often come to mind. However, Mazda, traditionally known for its reliability and sporty design, is now making significant strides in the luxury car market.

If you want a luxury car without the luxury price tag, keep reading to learn more about Mazda’s growing presence in the premium car industry!

What determines if a car is a luxury car?

A luxury car typically offers high-end features, comfort, and equipment. These vehicles are made with quality interior materials and provide amenities that aren’t available on more affordable models, like top-notch sound systems, engines, and safety features. 

However, just because a car has a high price point doesn’t mean it’s a luxury car. For example, while some Jeeps can cost over $100,000 when fully loaded, that doesn’t mean that Jeep is a luxury brand. On the other hand, Audi, BMW, Cadillac, and Lexus are considered luxury brands even though they have more affordable models, mainly due to their reputations and how they market themselves.

Mazda may not be your first thought when thinking of luxury vehicles, but this company has been elevating its presence in the car industry for decades. With excellent craftsmanship, luxury features, and phenomenal performance, Mazda has been working towards becoming the luxury choice for buyers. 

Mazda’s Luxury Features

Offering reasonable prices and luxe amenities, Mazda’s vehicles are an excellent gateway into the luxury car market. Here are some of Mazda’s most notable luxury features.

Expert Craftsmanship

Mazda relies on expert-level craftsmen to design vehicles that spark human emotions. While many car companies start with computer-generated mockups, the artisans at Mazda begin every new design with clay before moving on to digital models. This approach results in designs created by humans, for humans. 

Sophisticated Design

Each Mazda vehicle has been crafted with their signature “KODO” design technique—this translates to “soul of motion” in Japanese. The designers use a combination of angles and curves to create a sense of motion in each vehicle, from the interior to the exterior, even while the car is standing still. This approach makes each vehicle feel sleek, sporty, and sophisticated, with a “less is more” aesthetic. 

High-End Materials and Technology

Mazda interiors boast quality materials, including natural wood interior trim and Nappa leather seats. They also have top-notch features such as the Mazda Navigation System, 360 Cameras System, heated and cooled seats, and steering. Some vehicles even have a 10-speaker Bose audio system and auto-dimming rearview mirrors—upgraded features that rival those of luxury vehicles!

Conclusion: Is Mazda a Luxury Brand?

So, is Mazda a luxury brand? With stellar performance, features, and design, Mazda is quickly emerging as an excellent entry point into the luxury car industry.

At Eich Mazda, you can experience the quality and features of a Mazda firsthand with our vast selection of new and used vehicles. Not to mention, our non-commissioned sales team is here to answer every question, making the buying process as easy as possible. Contact us today to browse our Mazda selection!