About Us Thank You for Choosing Eich Mazda

Your Trusted MAZDA Dealer In St Cloud

Eich Mazda has been a part of the St Cloud community for generations, and while the cars have changed plenty over the years, our commitment to honest, personal service hasn't. That dedication has earned us recognition as a Mazda Gold Cup winner and a six-time CARFAX® Top-Rated Dealer (2019–2025). Learn more about why so many Sauk Rapids drivers choose us as their local Mazda dealership before visiting us to get behind the wheel of your next new or pre-owned model. 

A Smarter, More Transparent Buying Experience

Whether you're shopping from your couch in Monticello or stopping by our showroom, we're dedicated to making your purchasing experience straightforward. You'll always see clear, out-the-door pricing—online and on our in-store digital displays—so nothing catches you off guard. In addition, shoppers can:

• Shop and buy your next Mazda entirely online
• Receive personalized video walkarounds of any vehicle you're considering
• Utilize our digital trade-in calculator to receive an estimate of your current car's value
• Apply for financing through our secure online form
• Take advantage of purchase incentives for college graduates, military members, and first-time buyers

When you visit our dealership, you'll also enjoy amenities designed to make your time with us more enjoyable, including complimentary snacks and beverages, free Wi-Fi, a pet-friendly showroom, a family-friendly waiting area for children, a customer lounge, and a dedicated workspace for those who need to stay productive while they wait.

Certified MAZDA Service

Our relationship with Princeton drivers doesn't end after the sale. Our certified service center and parts department are standing by to help you maintain or repair your Mazda. Every appointment includes a complimentary multi-point inspection and car wash. For more extensive repairs, our team offers complimentary shuttle service and loaner vehicles so that your daily routine doesn't skip a beat. Don't wait until a warning light shows up on your dashboard—schedule your next service appointment online today. 

Proud To Call St Cloud Home

Giving back to the St Cloud community matters to us. You'll find our team supporting the St. Cloud Rotary, the United Way, and the local YMCA, as well as youth programs like Pathways 4 Youth and Project 37. And each summer, we're the proud headline sponsor of Summertime by George!, a celebration of the neighbors who've supported us for generations.