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About Us

Open Today! Sales: 8am-7pm
Call us at: Call Main Phone Number1(844) 387-5104
Eich Mazda Building

Eich Motor Company is Central Minnesota’s premier Mazda dealership.

Located in Saint Cloud, we’re proud to be the 6th oldest dealership in the United States, an honor that speaks to our long history and deep roots within our community. Our knowledgeable sales staff and highly-trained technicians specialize in new and pre-owned Mazda sales and service in a friendly, no-hassle environment. We strive to make your vehicle purchase as stress-free as possible, which is why we offer a variety of financing options through 40+ reputable local lenders. It is our pleasure to make your car-buying experience one you’ll genuinely enjoy!

Through our state-of-the-art Service Center, our factory-trained and certified technicians work with manufacturer-approved tools and genuine parts and fluids. As a valued Eich Motor Company customer, you’ll receive special perks like free car washes with service, complimentary locally-roasted coffee and our convenient Shuttle Service.

Let us introduce you to customer-focused Mazda sales and service. You’ll Love The Experience!

A Look Back, and Forward


1898 – 1957

Eich Motor Company began as A.A. Eich & Sons and was established in 1898 as a wagon and buggy dealership in downtown Saint Cloud, MN. With the introduction of the automobile, the Eich family began selling Studebaker cars around the turn of the century.

Eich Motor Company relocated in 1957 at the corner of 19th and Division St. in Saint Cloud and began selling Volkswagen in 1960. Various franchise opportunities presented itself to the dealership and import makes including Mercedes.

1977 – 2006

In 1977, Eich Motor Company began selling the Mazda line, and alongside Volkswagen has operated as such ever since.

In 2003, a new Volkswagen store was constructed and in 2006 the Mazda building, now housed in the original Studebaker building was remodeled.

2020 – Present

In 2020 Eich Mazda opened a brand new facility on the corner of Cooper Ave and Division St. The new building is fitted with state-of-the-art technology to better serve our customers.

Eich Mazda is located at: 1921 W Division St • Saint Cloud, MN 56301
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Eich Mazda 45.5544619, -94.1806881.